Go Group, Germania

Holger is one of Europe’s leading networkers in the music festival branch with a focus on sustainability and social responsibility. He leads the pan-european think tank GO Group (Green Operations Europe) and works as anchorman of YOUROPE, the European Festival Association. Holger is ambassador and project manager of the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance.

Holger looks back at more than twenty years working at Germany’s biggest admission-free festival RhEINKULTUR in Bonn with a daily audience of 160.000, being in a leading position from 1998 until the festival’s last edition in 2011. Today Holger is a booker, consultant and part of the management teams of various festivals among those DAS FEST in Karlsruhe and SUPERBLOOM Festival in Munich. Holger is the co-author of the book „stay SOUND & CHECK yourself“ dealing with stress and mental health in the live music, festival and event industry and Holger co-wrote the „Sounds For Nature guidlines for environmentally friendly events“. He holds a diploma in media economics from RheinischeFachhochschule Cologne and was a lecturer for “Sustainable Festival- and Eventmanagement” at Hochschule Fresenius (Fresenius University of Applied Sciences) in Cologne and Düsseldorf. Also he is an active musician himself.